Who is Jeff Graham?
In 2000-2001, Jeff Graham, Dr. Alexander Schauss and
Ken Murdock started a company called K2A for the purpose of searching
the world for unique natural products and ingredients with a potential
for impact the wellness of humanity -- and then bringing those products
to the marketplace.
Decades ago, Ken Murdock became the founder of herbal
giant Nature's Way, which he sold to a large, German
pharmaceutical company in 2001. It remains the world's largest herbal
company. Ken is highly regarded throughout the industry for
his insistence upon quality and science behind every product with which
he has worked. In early 2001, these men became aware of Acai fruit
during a trip to Brazil. There ensued a great deal of scientific
research by K2A, deemed necessary because very little
documented science on Acai existed at that time.
They learned that the natives of northern Brazil had
eaten this wild grown fruit for hundreds of years as a mainstay
of their diets. Interestingly, these natives, despite much poverty in
the area, have an intense amount of energy, excellent health and a very
low incidence of skin cancer -- in spite of great exposure to
the relentless rays of the equatorial sun.
The K2A scientific work is ongoing, and in 2005, the
K2A principals crossed paths with Dallin Larsen and the MonaVie
research team. Although K2A had entertained thoughts of bringing an
Acai formula of their own to market, they found a great synergy with MonaVie's
administration, integrity, product quality and purpose -- and made a
decision to align themselves with MonaVie. With the vast majority
of the world's body of science behind the Acai berry having been done by
K2A, much of it now in conjuction with the United States Department
of Agriculture, K2A filed [and has since received grant of –ed.]
two separate patent applications related to Acai -- the exact Acai that
is only available through MonaVie 1) a
specific CLAIMS patent 2) a PROCESS patent.
There is now a variety of Acai-based products sold in
assorted retail stores (and already by various and sundry MLM companies
trying to capitalize on MonaVie's success) ... but the superior
quality Acai that distinguishes MonaVie is exclusively available
to MonaVie and NO other company.
As their own Acai production plans had earlier evolved,
K2A built a state-of-the-art Acai processing plant at the edge of
the rain forest near Belem, Brazil. Their studies revealed that precious
phytonutrients in the Acai berries began degrading and breaking down
very shortly after harvest, so it was crucial to begin preserving
and processing them immediately after the berries were harvested.
The K2A freeze-drying process (now patented) is exclusively for
The modern school built by K2A to provide quality
education for the many children of the plant workers was recently
renamed the MonaVie School.
From the rain forest of northern Brazil, Acai fruit is
harvested in "clusters" on stems that grow at the top of three different
varieties of palm trees. Only ONE Acai palm (Euterpe Oleracea) produces
fruit with a level of nutritional value that makes it highly
commercial. Only the ripest and peak quality Acai berries from
each cluster are selected and used for MonaVie. Berries that are less
ripe and of lesser quality are sold to other companies who use
conventional processing methods.
It was MonaVie's scientifically-formulated blend of 19
powerful and healing fruits of the world that originally captured
the attention of K2A. Other Acai formulas that surfaced in 2005 seemed
hastily blended with little more than ACCEPTABLE TASTE guiding them. (Acai alone
is bitter and must be blended with other ingredients for palatability.)
To further distinguish MonaVie from other products,
Dr. Alexander Schauss (now the world's #1 scientific expert on Acai
and recipient of the coveted, 2005 Linus Pauling Lecture Award)
has been working tirelessly with the USDA in documenting the efficacy of
FREEZE DRIED Acai that is covered under the recent patent applications
and used in MonaVie.
Dr. Schauss is the lead author of numerous
scientific paper s dealing with nutrition, health and behavior. His
works on acai (along with 11-12 other authors, including Dr. Wui, one of
the USDA's own top specialists on antioxidants) will soon be [have been
–ed] published in the U.S. Journal of Agricultural and
Food Chemistry [and are now freely available online at www.aibmr.com.]
Jeff Graham also noted the
manipulation of published ORAC scores by many companies who "spike"
their formulas with Vitamin C or Vitamin E (and are not legally
required to disclose such spiking!) in order to artificially inflate
their scores. END